Category Archives: Body of Work

Welcome Wright Secretarial!

The Team just launched a new website today for Wright Secretarial Services.

A short backstory is that Wright has always relied on word-of-mouth for business…the best referral you can get. But, technology and client attrition has necessitated more outreach.

We designed a modern, yet retro logo and them for Wright’s brand, as they’ve never needed to market themselves. The website copy has a play on the name, but not so frequent to be redundant. Testimonies bring in personality and work ethic, as well as increases keywords for search engine optimization.

Its fun and playful, yet working hard at the same time…just like our favorite jobs in real life!

Please share your thoughts!!

Groundhog Day 2016

Our clients in the automotive and boating industries were standing by cautiously last week to see if Punxsutawney Phil saw his shadow. GOOD NEWS! He did NOT, so prepare yourself for an early spring!

In celebration, Create-a-Buzz Marketing is offering 10% off of an order of 250 or more 30mil plastic wash cards! Cards include customization with one-hour of graphic design, too. Here’s the 2016 price list, not including applicable shipping and taxes:
2016 30mil PRICES

Call or email us with any questions and plan on starting the Spring Wash Season with a brand new promotional campaign to increase your units per day by increasing customer loyalty!

‘Tis The Season…

There are two seasons that are big in the yachting community, Spring for Opening Day and Winter for Change of Command. For those not familiar, Opening Day is when a yacht club officially determines that the harbor is free of ice and is ready to open for the upcoming yachting season. Being in California, this is more of a tradition since we enjoy year-round boating.

Change of Command is just as one would guess, when the outgoing commodore hands off the watch to the new incoming commodore and all other flag officers move up in ranks, as it is with most yacht clubs and organizations. For most, the event that marks that time is a “Commodore’s Ball” or “Installation Dinner.” Every organization has it’s traditions to follow and it’s usually centered around introductions, speeches, recognizing last year’s achievements and honoring awards during a dinner followed by a big party.

Southern California Yachting Association retained Create-a-Buzz Marketing to design the 2016 Installation Dinner and the incoming commodore is a school teacher with an appetite for for history, cigars and jazz flavor. To compliment his personality, we designed a retro-look with a “Rat Pack” flavor to set the tone for his soirée. This vibe will be carried-out throughout the event in social media, emails, tablescapes, entryway and any other presentation or collateral.

Needless to say, the Commodore is pleased and now very excited for his special day!

Website Made For Non-Profits That Like To Have Fun!

We’ve been working with Southern California Yachting Association for a few years and the site refresh was launched earlier this year. With a few great plug ins, we’ve been building a decent email list so we can build a rapport with the readership and begin to find out what they would like from the organization!

Non-profits MUST build a solid base of support, both financially and physically. Volunteers are their lifeblood! Providing a content driven website is essential in staying top of mind.

I think we’re achieving that with this site and it’s a fun group to work with!

Check it out and let me know what you think!

 

“Freak Show” is Coming to Dana Point!

We’ve been working on a Halloween Night production of “Freak Show” that is coming together quite nicely. The live band is on contract, the magician and an artist reserved, and several folks selected to be in the “Freaks” side show. The decorating committee will be transforming the building into a tent with vinyl material draped from the ceiling and black lights with fog will do the rest to create the scary side of carnival life.

Photos to come in November!

Create-a-Buzz is SoCal Award Finalist!

It’s a great day when you find out your efforts have been acknowledged by your peers! Just to be in the same room with so many esteemed icons in the homebuilding industry is an honor for which we at Create-a-Buzz are so grateful! The team has worked hard, and I thank them all for their talent, creativity and dedication! SoCalFinalist

Case Study: Last Homes Standing

Building in a master planned community has it’s benefits…and shortfalls. As a guest builder, private builders like my clients participate in the marketing programs that includes advertising, signage and an identity on websites and collateral pieces. They drive traffic to our sales offices and it’s up to us to close the deal. It’s an upfront expense that a guest builder doesn’t have to take on, but rather pay at the closing escrow for each home between 1%-2% depending on the community.

But what happens when everyone turned off the lights and you’re still sitting there with a few homes remaining? For us, the directional signs were removed, the flags disappeared, the sales office moved on to bigger and better projects…like the new village about to open – along with the website and advertisements. As a guest builder, you’re already paying a nice sum of money for those programs whether they still there or not, so the money isn’t there to go and redesign, redevelop and reinstall what once was even if the developer would allow it…which they wouldn’t. Further the HOA now controls the community and you have to adhere to the rules on signs and such.

ARGHHH!

What we’ve done is market like you’re a real estate broker. Use their resources and play in their parks, so to speak. Become one of them.

We started by having a broker “soiree” with wine and cheese to re-familiarize them with the last remaining homes in the community. Resale opportunities are often priced higher now that the neighborhood is maturing, so we’re poised well in the value department. It’s just getting the traffic to the sales office!

Second, we started hosting weekend Open Houses with the little arrow signs allowed by the HOA. We advertise in the classifieds rather than the New Home Section and attend the weekly broker pitch meetings to get the top brokers excited about the 3% referral commission, explaining that they basically walk away once the contract is signed…easy money!

Social media gives allows us to continue with the messaging to our fan base and virtual tours with amazing photography provides a great touch point when you send a link as a follow up to visitors and inquiries.

Bottom line – you don’t to be scared of the dark and there is light at the end of the tunnel!

Beatles are Coming to America Event!

This is an example of an event eblast announcement on the 4th of July weekend. What a fun kick-off to America’s birthday celebration! Let us know if we can help you send your events announcement, find the right entertainment for your event…or coordinate everything from soup to nuts. TBT