Category Archives: Inspiration

Video to Sell a Home

What to do when you didn’t include a floorplan in the model complex, and that is the only floorplan left to sell. What about if you’re selling a previously owned home that isn’t accessible often? Do you have a desire to show the benefits of the surrounding area as a selling point?

We blended video with still imagery to create a virtual tour of a completed home before the new homeowners moved in, and the uploaded the video to the website. Guess what? While it’s not furnished, IT WORKED! I think you’ll agree that video captures the space well and shows off the attributes we wanted to highlight.

Click and enjoy!

IBS in Las Vegas

2016 has definitely started off on a high pendulum swing in a few short weeks with no cool-down after the holidays! Team Buzz couldn’t resist a few days in Las Vegas to attend the International Building Show. The exhibit floor was MASSIVE and it was difficult to select which educational session was the best way to spend an hour or two. I signed up for a few Master Courses that complimented a new service Buzz is working on with a colleague that we’ll be debuting mid-year. We’re VERY excited to bring this to market and believe it will help the smaller to mid-size builders regain their market share in today’s diverse digital world. I know this is a tease, but I promise we’ll have a lot more to talk about in the upcoming months.

The photo tells it all! We at Create-a-Buzz LOVE Houzz! Their area was jumping the entire show and it seemed they were the talk of the town in several sessions we attended. So happy for this, as our clients were the first builders to jump on the band-wagon three years ago!

Different from BIS and PCBC shows, IBS brought in so many people from all over the world to the point that you couldn’t identify people you knew through the clutter. They were there, because I saw them in photos and on social media, but I didn’t see them walking the floor or in sessions I attended. This lent itself wonderfully to meeting new people and expanding our contact base.

Take aways from our time well spent was the importance of supporting the sales effort with better lead management and a robust online sales process. There you have it…a hint for what we’re developing in 2016.

Create-a-Buzz is SoCal Award Finalist!

It’s a great day when you find out your efforts have been acknowledged by your peers! Just to be in the same room with so many esteemed icons in the homebuilding industry is an honor for which we at Create-a-Buzz are so grateful! The team has worked hard, and I thank them all for their talent, creativity and dedication! SoCalFinalist

PCBC WAS AWESOME

With PCBC being so close to home, I couldn’t resist the opportunity to join thousands of building industry professionals in San Diego last month. It was wonderful to see so much power and energy in the convention center as colleagues old and new joined to hear the latest in technology, consumer trends, forecasts and overall how great it is to be busy at work again!

With so many new faces and fresh youth entering the industry, this year’s conference seemed to generate interest in more education than in previous years. Its time for the seasoned pros to teach the enthusiastic learners seeking a greater understanding of how the pieces fit together. I’m looking forward to seeing what spins out this great time in renewed growth!

Stay tuned as I transcribe notes and find links for those that couldn’t attend.

TBT