A fundamental task to any successful campaign is to start at the very beginning. We help you determine the objectives, whether it be retaining existing customers, building new markets, capturing greater market share, outreaching into new geographical areas, or breaking ground on a brand new product. Every situation is unique and deserves analysis, research and dialogue to create a plan that establishes accountability, provides creative direction and the ability to enter contractual agreements and deploy engaging and persuasive digital and traditional campaigns.
We’ll assess the cycles and seasons, and then put the concepts and assumptions to ink in the form the foundation of a “strategic plan” and then start laying the bricks of the “tactical plan” that includes media outlets. We top it off with a budget that will tie all the pieces together in a working plan to be carried out by your team or ours.