BLUEWATER AT SUMMERLY IS OPENING!

We’re putting the finishing touches on the model homes and marketing collateral is being delivered! SeaCountry Homes, Create-a-Buzz Marketing and the team of many are looking forward to a successful grand opening weekend on Saturday, August 13th.

These one- and two-story single family residences have as many as 6 bedrooms, 4 bathrooms and 3 bay in the garage; but don’t be fooled by the space! Prices are projected to begin in the lower range of the mid-$300,000s! That’s VALUE when you consider all the amenities and benefits of living in a masterplanned community that is conveniently situated off I-15 in a very active region of Southern California. There’s so much going on in and around Lake Elsinore!

Feel free to come out and experience personally the BlueWater neighborhood! You’ll see right away why Summerly is becoming a favorite place to call home for so many.

Learn more at www.SeaCountry-BlueWater.com

‘Tis The Season…

There are two seasons that are big in the yachting community, Spring for Opening Day and Winter for Change of Command. For those not familiar, Opening Day is when a yacht club officially determines that the harbor is free of ice and is ready to open for the upcoming yachting season. Being in California, this is more of a tradition since we enjoy year-round boating.

Change of Command is just as one would guess, when the outgoing commodore hands off the watch to the new incoming commodore and all other flag officers move up in ranks, as it is with most yacht clubs and organizations. For most, the event that marks that time is a “Commodore’s Ball” or “Installation Dinner.” Every organization has it’s traditions to follow and it’s usually centered around introductions, speeches, recognizing last year’s achievements and honoring awards during a dinner followed by a big party.

Southern California Yachting Association retained Create-a-Buzz Marketing to design the 2016 Installation Dinner and the incoming commodore is a school teacher with an appetite for for history, cigars and jazz flavor. To compliment his personality, we designed a retro-look with a “Rat Pack” flavor to set the tone for his soirée. This vibe will be carried-out throughout the event in social media, emails, tablescapes, entryway and any other presentation or collateral.

Needless to say, the Commodore is pleased and now very excited for his special day!

“Freak Show” is Coming to Dana Point!

We’ve been working on a Halloween Night production of “Freak Show” that is coming together quite nicely. The live band is on contract, the magician and an artist reserved, and several folks selected to be in the “Freaks” side show. The decorating committee will be transforming the building into a tent with vinyl material draped from the ceiling and black lights with fog will do the rest to create the scary side of carnival life.

Photos to come in November!

Case Study: Last Homes Standing

Building in a master planned community has it’s benefits…and shortfalls. As a guest builder, private builders like my clients participate in the marketing programs that includes advertising, signage and an identity on websites and collateral pieces. They drive traffic to our sales offices and it’s up to us to close the deal. It’s an upfront expense that a guest builder doesn’t have to take on, but rather pay at the closing escrow for each home between 1%-2% depending on the community.

But what happens when everyone turned off the lights and you’re still sitting there with a few homes remaining? For us, the directional signs were removed, the flags disappeared, the sales office moved on to bigger and better projects…like the new village about to open – along with the website and advertisements. As a guest builder, you’re already paying a nice sum of money for those programs whether they still there or not, so the money isn’t there to go and redesign, redevelop and reinstall what once was even if the developer would allow it…which they wouldn’t. Further the HOA now controls the community and you have to adhere to the rules on signs and such.

ARGHHH!

What we’ve done is market like you’re a real estate broker. Use their resources and play in their parks, so to speak. Become one of them.

We started by having a broker “soiree” with wine and cheese to re-familiarize them with the last remaining homes in the community. Resale opportunities are often priced higher now that the neighborhood is maturing, so we’re poised well in the value department. It’s just getting the traffic to the sales office!

Second, we started hosting weekend Open Houses with the little arrow signs allowed by the HOA. We advertise in the classifieds rather than the New Home Section and attend the weekly broker pitch meetings to get the top brokers excited about the 3% referral commission, explaining that they basically walk away once the contract is signed…easy money!

Social media gives allows us to continue with the messaging to our fan base and virtual tours with amazing photography provides a great touch point when you send a link as a follow up to visitors and inquiries.

Bottom line – you don’t to be scared of the dark and there is light at the end of the tunnel!

Realtor Marketing Programs

Create-a-Buzz Marketing has relaunched a refreshed and updated service for the Real Estate Professional looking to identify their target market, develop a plan to attract that buyer and speed the sales process through a robust interactive marketing campaign.

These packages can be customized to meet the needs of the property and can include:

Professional Imagery – Please don’t make us look at your photos and videos taken with a smart phone!
Home Staging – Make it pretty…clean it up, unclutter and depersonalize!
Branded Designs – Set yourself apart from the competition by branding YOU and not your brokerage office!
Digital Media – Let technology be your friend!
Get a Social Life – Expand into a viral marketplace and integrate your brand with relevant content
Targeted Lists – Yes, tap the shoulder of both consumers and brokers to increase the property’s exposure!
Hosted Events – Woo brokers, neighbors and prospective buyers with champagne receptions
Self-Guided Tours – Don’t make them guess! Tell them what’s so special about the property even when you’re not demonstrating the home!

Best part is that these services can be paid at the close of escrow, so in most cases you can greatly reduce your front-end marketing expenses…SWEET!

Give us a call and let’s talk about how to get that house sold!

Beatles are Coming to America Event!

This is an example of an event eblast announcement on the 4th of July weekend. What a fun kick-off to America’s birthday celebration! Let us know if we can help you send your events announcement, find the right entertainment for your event…or coordinate everything from soup to nuts. TBT

Ocean Festival’s Fiesta Evite

Here’s an example of a fun and digitally interactive invitational evite, meaning it has several links programmed for a quick and convenient response. While the example images aren’t programmed with links, you can see how the original HTML communications could motivate a timely reservation response immensely, not to mention give the event coordinator an easy tool for organizing responses with a programmed subject line in the email responses.

Further convenience is a directions link so you don’t have to clutter the messaging with directions and maps. Another feature is adding a link to drive traffic to the website for more information on the organization, list of sponsors or any other additional information.

Let us help you organize your next event and/or event communications with a Buzz Eblast campaign!

TBT