The goal in any sales cycle is to get the sale. In homebuilding, the cycle is longer than most products out there, and the attachment is even greater. You become friends with your customer. You meet their family and share special moments. You become more than familiar with the local area, the businesses and neighbors. It’s bittersweet when you close that last escrow and turn out the lights, and I have to say that is the feeling I have with Citrus Lane.
She began as the first community to built in Loma Linda after a two-decade old moratorium. She was surrounded by orange groves with a no-growth vibe amongst its neighbors. The launch was difficult, and the initial sales slow, until more developers came into the market place. That opened the doors to increased traffic, lining the newly paved roads with beautiful new homes and lovely landscape and the promise of new parks with grassy areas and room for children to play.
Citrus Lane turned a corner and sales were abundant after nearly a year of pioneering a new community. The resistance melted into embraces from the local residents that realized something shiny, new and full of life can be as appealing as the once neglected and overgrown parcels of land. Change is a two-sided coin. Keep flipping it and you alternate between reminiscing its former glory and experiencing what is new today – yet again will be tomorrow’s history. Change, well that’s something that will never change.
I’m looking forward to driving by Citrus Lane over time to watch it grow and morph into one of the classic communities in Loma Linda. SeaCountry Homes…JOB WELL DONE!