Leader of the Buzz Team Honored by SCYA
FOR IMMEDIATE RELEASE:
Newport Beach, CA – Tamara Tatich, president of Create-a-Buzz Marketing was announced Honorary Commodore by Southern California Yachting Association. SCYA’s 2016 Commodore Shawn Milligan presented Tatich with her 3-starred burgee at the SCYA Installation Dinner on Saturday, January 9, 2016 at the exclusive Balboa Yacht Club in Newport Beach.
Commodore Milligan shared his thoughts to the full room of attendees that also included honoring so many local yachtsman for their contributions to sailing in a variety of categories: women in sailing, radio communications, exceptional performance and couples that share their passion through dedicated stewardship, just to list a few.
Tatich was recognized for service as a board member, as well as chairing several positions during her tenure including webmaster, secretary, newsletter editor of “The Searchlight’ and media relations. Tatich has also presented awards and trophies on behalf of SCYA at their annual Midwinter Regatta celebrating its 87th anniversary this year, as well as attended yacht club’s opening day ceremonies from Santa Barbara to San Diego representing the organization. Tatich stated, “This organization is more important to the yachting community than most realize, as it is the key liaison for US Sailing to the member yacht clubs throughout of Southern California, Nevada and Arizona.” US Sailing is the recognized leader in training and certification, in support for the racing sailor and in facilitating access to sailing for the United States. “I’ve met some amazing yachtsman in the sailing community during my years at SCYA, including the sailing celebrity vice president of the International Sailing Federation Gary Jobson and several Olympians. My involvement has introduced me to the regional leadership, also known as the who’s who of this sport that has been my lifetime passion since climbing in a 14-foot Sunfish at age 8,” continued Tatich. “I can’t wait to see what is waiting for me throughout this year as an honorary commodore, but I intend to do my best to live up to the title!”
In addition to SCYA, Tatich confesses that her true involvement began as a day sailor turned racer at age 20, when she first became involved in a local yacht club in Dana Point. Since, she has served her yacht club in numerous capacities including Port Captain at her home club, Dana West Yacht Club in 2015. As a racer, Tatich has won many trophies in numerous races and regattas, but the 2004 Newport to Ensenada is one of her highlights as an all-women crew that won three honors: The Carolyn Starr (1st All Women Crew To Finish), The Frank Butler (Best Corrected Catalina) and 2nd in their fleet; a year that was her best performance in 16 years of crewing in the 125-mile race known as the largest international yacht race. Other notable racing achievements were winning 1st place in the J-24 Big Dog Series as the only all women crew in the fleet; crewing the winning boat for several harbor championships, including receiving the revered Steve Dutton and Dorcus Britt awards twice at Dana Point Yacht Club; competing in Puerto Vallarta in an all women, 3-day regatta “The Las Marietas”; and crewing in several Adam’s Cup and Linda Elias Memorial Women’s One Design in Long Beach.
Tatich’s involvement in sailing extends to the youth in her community, as it was a summer camp where she found her comfort in sailing as a child grieving the loss of a parent. She has managed and supported youth sailing programs in yacht clubs for over two decades, and currently serves as a board member on the Dana Point Harbor Youth Sailing Foundation. She is the founder of the “Festival of Whales Junior Regatta” that is celebrating it’s 12th anniversary on March 9, 2016 that awards the winning sabot a 25-inch Irish crystal trophy deeded by the Tatich Family at the inaugural event in 2004. The regatta renamed the regatta as the “Jeff Adam Memorial Regatta” in 2012 to honor of one of her star junior sailors that came through her sailing program and was on his way to becoming an instructor when he unexpectedly and much too young at 22 crossed the bar.
To learn more about these organizations, please visit: www.scya.org | www.ussailing.org | www.sailing.org | www.dphyf.org
IBS in Las Vegas
2016 has definitely started off on a high pendulum swing in a few short weeks with no cool-down after the holidays! Team Buzz couldn’t resist a few days in Las Vegas to attend the International Building Show. The exhibit floor was MASSIVE and it was difficult to select which educational session was the best way to spend an hour or two. I signed up for a few Master Courses that complimented a new service Buzz is working on with a colleague that we’ll be debuting mid-year. We’re VERY excited to bring this to market and believe it will help the smaller to mid-size builders regain their market share in today’s diverse digital world. I know this is a tease, but I promise we’ll have a lot more to talk about in the upcoming months.
The photo tells it all! We at Create-a-Buzz LOVE Houzz! Their area was jumping the entire show and it seemed they were the talk of the town in several sessions we attended. So happy for this, as our clients were the first builders to jump on the band-wagon three years ago!
Different from BIS and PCBC shows, IBS brought in so many people from all over the world to the point that you couldn’t identify people you knew through the clutter. They were there, because I saw them in photos and on social media, but I didn’t see them walking the floor or in sessions I attended. This lent itself wonderfully to meeting new people and expanding our contact base.
Take aways from our time well spent was the importance of supporting the sales effort with better lead management and a robust online sales process. There you have it…a hint for what we’re developing in 2016.
‘Tis The Season…
There are two seasons that are big in the yachting community, Spring for Opening Day and Winter for Change of Command. For those not familiar, Opening Day is when a yacht club officially determines that the harbor is free of ice and is ready to open for the upcoming yachting season. Being in California, this is more of a tradition since we enjoy year-round boating.
Change of Command is just as one would guess, when the outgoing commodore hands off the watch to the new incoming commodore and all other flag officers move up in ranks, as it is with most yacht clubs and organizations. For most, the event that marks that time is a “Commodore’s Ball” or “Installation Dinner.” Every organization has it’s traditions to follow and it’s usually centered around introductions, speeches, recognizing last year’s achievements and honoring awards during a dinner followed by a big party.
Southern California Yachting Association retained Create-a-Buzz Marketing to design the 2016 Installation Dinner and the incoming commodore is a school teacher with an appetite for for history, cigars and jazz flavor. To compliment his personality, we designed a retro-look with a “Rat Pack” flavor to set the tone for his soirée. This vibe will be carried-out throughout the event in social media, emails, tablescapes, entryway and any other presentation or collateral.
Needless to say, the Commodore is pleased and now very excited for his special day!
Website Made For Non-Profits That Like To Have Fun!
We’ve been working with Southern California Yachting Association for a few years and the site refresh was launched earlier this year. With a few great plug ins, we’ve been building a decent email list so we can build a rapport with the readership and begin to find out what they would like from the organization!
Non-profits MUST build a solid base of support, both financially and physically. Volunteers are their lifeblood! Providing a content driven website is essential in staying top of mind.
I think we’re achieving that with this site and it’s a fun group to work with!
Check it out and let me know what you think!
“Freak Show” is Coming to Dana Point!
We’ve been working on a Halloween Night production of “Freak Show” that is coming together quite nicely. The live band is on contract, the magician and an artist reserved, and several folks selected to be in the “Freaks” side show. The decorating committee will be transforming the building into a tent with vinyl material draped from the ceiling and black lights with fog will do the rest to create the scary side of carnival life.
Photos to come in November!
Pantone’s Spring 2016 Splash of Colors!
I am so excited to see these colors! There’s balance with a full spectrum of emotions. We are definitely getting inspired, and I hope you are, too! Feel free to explore more by clicking on the link.
Create-a-Buzz is SoCal Award Finalist!
It’s a great day when you find out your efforts have been acknowledged by your peers! Just to be in the same room with so many esteemed icons in the homebuilding industry is an honor for which we at Create-a-Buzz are so grateful! The team has worked hard, and I thank them all for their talent, creativity and dedication! 
Latest Video for SeaCountry!
Check it out and please share your thoughts. It’s our first vid that takes you through the two floor plans for SeaCountry in Rancho Mission Viejo.
Case Study: Last Homes Standing
Building in a master planned community has it’s benefits…and shortfalls. As a guest builder, private builders like my clients participate in the marketing programs that includes advertising, signage and an identity on websites and collateral pieces. They drive traffic to our sales offices and it’s up to us to close the deal. It’s an upfront expense that a guest builder doesn’t have to take on, but rather pay at the closing escrow for each home between 1%-2% depending on the community.
But what happens when everyone turned off the lights and you’re still sitting there with a few homes remaining? For us, the directional signs were removed, the flags disappeared, the sales office moved on to bigger and better projects…like the new village about to open – along with the website and advertisements. As a guest builder, you’re already paying a nice sum of money for those programs whether they still there or not, so the money isn’t there to go and redesign, redevelop and reinstall what once was even if the developer would allow it…which they wouldn’t. Further the HOA now controls the community and you have to adhere to the rules on signs and such.
ARGHHH!
What we’ve done is market like you’re a real estate broker. Use their resources and play in their parks, so to speak. Become one of them.
We started by having a broker “soiree” with wine and cheese to re-familiarize them with the last remaining homes in the community. Resale opportunities are often priced higher now that the neighborhood is maturing, so we’re poised well in the value department. It’s just getting the traffic to the sales office!
Second, we started hosting weekend Open Houses with the little arrow signs allowed by the HOA. We advertise in the classifieds rather than the New Home Section and attend the weekly broker pitch meetings to get the top brokers excited about the 3% referral commission, explaining that they basically walk away once the contract is signed…easy money!
Social media gives allows us to continue with the messaging to our fan base and virtual tours with amazing photography provides a great touch point when you send a link as a follow up to visitors and inquiries.
Bottom line – you don’t to be scared of the dark and there is light at the end of the tunnel!